This is Part Two in a four-part series on the convergence of local,
social, and mobile. If you have not read the first part of this series, you
might want to start there; I reference some things throughout this piece
that won’t make sense without it.
For those who don’t really feel like being caught up, I’ll recap
Back in October, I was watching a video (http://ustre.am/5UOE) from the PayPal X Innovate 2010
Conference to prepare for an article I was writing. It’s a keynote
speech from Osama Bedier, PayPal’s former Vice President of PayPal Platform
and Emerging Technology. About twelve and a half minutes in, Bedier made the
point that prompted my “moment.” And it was fleeting—for Bedier, the point
was simply intended to preview a few other ideas before he moved on. But
it’s continued to stick with me.
As a result, I wanted to write a series for the PayPal X developer
portal covering the convergence of local, social, and mobile, and how it
will ultimately shape our more immediate future. And for those who did not
read the first article, the future I am going to cover is not the “flying
cars”–style future, where I predict so far out it becomes ridiculous.
Instead, I’ll focus on 1–2 years out.
But, for us to properly understand the future, we must first
understand our past. So this article will cover the evolution of “social”
and how we have arrived at our current view on the topic.
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