Book Description
This is not another SEO book written for marketing
professionals. Between these covers you’ll find
practical advice and examples for people who build websites aiming
to reach their target audience. Each chapter will introduce you to
best practices and fresh perspectives on how to accomplish these
simple, yet indispensable goals:
Help more people find your site
Help users find content within your site
Encourage return visits
The path this book travels through the villages of Web
standards, accessibility, and contemporary technologies like Ajax,
APIs, Flash, and microformats. You’ll find the big ideas
behind these technologies and real world examples, illustrating
that you don’t have to compromise the user experience to
create search engine friendly, findable websites.
Although this book illuminates a broad range of findability
strategies, one common theme pervades:
Web standards + compelling content = improved findability = more
successful sites
You’ll find even more findability guidance on the
book’s companion website
(http://buildingfindablewebsites.com) including 5 bonus
chapters.
Table of Contents
- Title Page
- Copyright Page
- Contents
- Preface
- The Companion Website
- Chapter 1: Introducing Findability
- Chapter 2: Markup Strategies
- Chapter 3: Server-Side Strategies
- Chapter 4: Creating Content that Drives Traffic
- Chapter 5: Building a Findable Blog
- Chapter 6: Adding Search to Your Site
- Chapter 7: Preventing Findability Roadblocks
- Chapter 8: Bring Traffic Back With a Mailing List
- Chapter 9: Putting Findability Into Practice
- Index