2 Markup Strategies

Web standards, accessibility, and microformats work together to construct findable content that search engines and humans will love.

As we explore the many techniques and strategies in this book that can make your website more findable, we’ll see a lot of overlap with best practices that make building sites more efficient while serving the needs of users. These best practices are called Web standards.

A Web Standards Primer

When Sir Tim Berners-Lee created the World Wide Web he recognized that, in order to survive, the Web needed publishing standards to protect the interoperability of its documents and ensure equal access to content for all users. In 1994 Berners-Lee established the Word Wide Web Consortium (W3C), an international ...

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