Intelligent experiences fail for two main reasons:
- 1.Because they are implemented incorrectly: the experiences have a bug, are confusing, or don’t help users achieve their goals.
- 2.Because the intelligence is incorrect: it suggests the wrong automation, is certain of something that isn’t true, or proposes the wrong ordering of information.
For example, an intelligent experience might:
- Present a list of images with faces, but fail to include the user’s favorite photo from their wedding. Is the image excluded because the experience has a bug? Or is it excluded because ...