Designing a successful intelligent experience is a balancing act between:
- 1.Achieving the desired outcome
- 2.Protecting users from mistakes
- 3.Getting data to grow the intelligence
When the intelligence is right, the system should shine, creating value, automating something, giving the user the choices they need, and encouraging the safest, most enjoyable, most profitable actions. The experience should strongly encourage the user to take advantage of whatever it is the intelligence was right about (as long as the user isn’t irritated and feels they are getting a good ...