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13
Integrated Manufacturing and
IT Strategy for Futuristic PLM:
A Conceptual Framework
from Japanese Firms
Dierent from traditional IT systems, a futuristic IT system
requires fast utilization of design information in new product
development according to customer value requirements. is
chapter presents a conceptual framework of futuristic product
life cycle management (PLM) from the standpoint of integrated
manufacturing.is futuristic PLM model, in contrast to the
traditional PLM model, translates customer values into product
development and emphasizes the importance of integration of
product design reecting customer needs, design feedback, and
management strategy. ree case studies illustrate the practical
applications of this research framework. Managerial implications
are discussed as well.
13.1 INTRODUCTION
Integrated manufacturing information system (IMIS) refers to eec-
tive utilization of IT systems that integrates all the functional processes
including product concept, system and detail design, purchasing, produc-
tion, marketing, logistics, and services. In a sense, IMIS is quite similar
to PLM. ree aspects of IMIS are emphasized from the University of
282  •  Building Network Capabilities in Competitive Environments
Tokyo research team at Manufacturing Management Research Center
(MMRC).
1. IMIS is a total system approach that integrates strategic manage-
ment, production activities of manufacturing, production develop-
ment processes, marketing, maintenance, and service activities.
2. IMIS includes a broad view of design information that encompasses
production processes, product development activities, management,
marketing, and maintenance/services.
3. e purpose of IMIS focuses on competitive advantage based on
customer value perspective.
Dierent from traditional IT systems, a futuristic IT system requires quick
utilization of design information in new product development according
to customer value requirements. For example, rms may use claim infor-
mation from customers through a customer relationship management
(CRM) system. Most of the IT system for PLM has focused on only design
information for developing and manufacturing new products, including
specically quality assurance, cost reduction, eective design, produc-
tion eciency, standardization, data management, and product informa-
tion management. However, futuristic IMIS (integrated manufacturing
information system) emphasizes design information for customer value
creation and delivery. us, IMIS pays more attention to incorporating
customer-valued information to front-loading capability, which enhances
the overall product development eectiveness. is paper presents a con-
ceptual framework of futuristic PLM from the standpoint of integrated
manufacturing (monozukuri in Japanese). It examines the IT system
strategy that considers product architecture and front-loading capability
(Ueno et al., 2007). rough case study of three Japanese rms, we further
suggest a futuristic PLM model and its implications as well.
13.2 LITERATURE REVIEW
13.2.1 Past and Future of Product Life Cycle Management
From the Japanese perspective, it is important to consider the future of
product life cycle management (PLM). In the global business environment,

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