Building Options at Project Front-End Strategizing: The Power of Capital Design for Evolvability

APPENDIX I

Harvard-style Case Study

Network Rail: Future-Proofing the Arpley Chord Project (A)

In the midst of a drizzly morning March in 2010, Ethan Baldwin, a senior Network Rail (NR) project development manager, needed to dash off from NR Square One headquarters to Piccadilly Station in Manchester's Centre if he was not to miss the 10.05 a.m. train heading to Warrington Central. That day he was attending the kick-off value management meeting for the Arpley Chord project with Warrington Borough Council. As an experienced manager, Ethan anticipated some difficulties in explaining the project scope to the client. He also expected the council people to know very little about railway. But Ethan framed this as an opportunity to educate the client. ...