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Building Recommendation Engines by Suresh Kumar Gorakala

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Chapter 6. Building Personalized Recommendation Engines

Recommendation engines have been evolving very fast, with a lot of research also going into this field. Big multinational companies are investing huge amounts of money into this field. As mentioned earlier, right from the earlier models of recommendation engines such as collaborative filtering, these systems have been a huge success. With more and more revenues being generated through recommendation engines and more and more people using the Internet for their shopping needs, reading news, or for getting information related to health, business organizations have seen huge business in tapping this available user activities on the Internet. With the increase in the number of users of recommendation ...

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