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Building Recommendation Engines by Suresh Kumar Gorakala

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Context-aware recommender systems

The next type of personalized recommender system that we will be learning here is context-aware recommender system. These recommender systems are next generation recommendations systems, which fall into the hyper-personalization category. It's natural that there won't be an end to the needs of humans. The more we get, the more we want. Though content-based recommender systems are efficient, targeted at an individual level, and consider the user's personal preferences alone while building recommendation engines, people wanted recommendation engines to be more personalized. For example, a person going on a trip alone may need a book to read whereas the same person may need beer if he is travelling with friends. ...

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