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Building Success with Business Ethics: Advice from Business Leaders (Collection) by Helio Fred Garcia, Jon Huntsman, Ken Blanchard, Colleen Barrett, Doug Lennick, Fred Kiel Ph.D.

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A. Warfighting Principles for Leadership Communication

In Chapter 1, “Words Matter

War is fundamentally an interactive social process.

Effective communication is fundamentallyan interactive social process.

Clausewitz called it a Zweikampf (literally, a “two-struggle”) and suggested the image of a pair of wrestlers locked in a hold, each exerting force and counterforce to try to throw the other.

War is thus a process of continuous mutual adaptation, of give and take, of move and countermove.

Effective communication is thus a process of continuous mutualadaptation, of give and take, of move and countermove.

Since war is a ...

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