Building Success with Business Ethics: Advice from Business Leaders (Collection)

A. Warfighting Principles for Leadership Communication

From Warfighting

In Chapter 1, “Words Matter”

War is fundamentally an interactive social process.

Effective communication is fundamentallyan interactive social process.

Clausewitz called it a Zweikampf (literally, a “two-struggle”) and suggested the image of a pair of wrestlers locked in a hold, each exerting force and counterforce to try to throw the other.

War is thus a process of continuous mutual adaptation, of give and take, of move and countermove.

Effective communication is thus a process of continuous mutualadaptation, of give and take, of move and countermove.

Since war is a ...