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In Chapter 1, “Words Matter”
War is fundamentally an interactive social process.
Effective communication is fundamentallyan interactive social process.
Clausewitz called it a Zweikampf (literally, a “two-struggle”) and suggested the image of a pair of wrestlers locked in a hold, each exerting force and counterforce to try to throw the other.
War is thus a process of continuous mutual adaptation, of give and take, of move and countermove.
Effective communication is thus a process of continuous mutualadaptation, of give and take, of move and countermove.
Since war is a ...