Chapter 7

What Is the Right Format for the Information?

Okay, so we’ve got the right data in the right place at the right time to the right person. Almost set, right? Not quite.

Have you ever tried to access a regular website on a cell phone? How about opening a slide show on a computer that doesn’t have PowerPoint? Tried to run an MP4 video on a computer that cannot read MP4 file formats? Or tried to deliver multiple detailed spreadsheets to a CEO during a client briefing?

In each of these cases the format doesn’t match the situation, resulting in a failure of the information system. To have a successful information system, we must be able to provide the requested information in a format that communicates effectively not only the intended ...

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