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Building Websites All-in-One For Dummies, 3rd Edition
book

Building Websites All-in-One For Dummies, 3rd Edition

by David Karlins, Doug Sahlin
August 2012
Beginner content levelBeginner
816 pages
21h 45m
English
For Dummies
Content preview from Building Websites All-in-One For Dummies, 3rd Edition

Chapter 4: Online Newsletter

In This Chapter

check.png The value of a newsletter

check.png Choosing a newsletter service

check.png Creating a newsletter

check.png Integrating a newsletter subscription opt-in with a website

When you create a website for a product or a service, there are many ways you can keep clients and potential clients up to date on new products, services, or events. You can use social media such as Facebook and Twitter to spread the word, write about new products or events in your blog — or you can send a newsletter to clients or potential clients on a regular basis. When you opt for the latter, you’re sending a newsletter via e-mail that’s been requested by site visitors who have opted into the newsletter. In this chapter, we give you a behind-the-scenes look at a newsletter that gets sent out to visitors of a veterinary clinic website.

Why Send a Newsletter?

Whenever you or a client decide to take on another project associated with a website, a time factor is involved. In fact, with any type of media that you or your client needs to spend time creating, there’s a time factor. The return on investment ...

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Publisher Resources

ISBN: 9781118283486Purchase book