Chapter 17. Your Career and Social Media


Your Career and Social Media

No technological or cultural phenomenon since the inception of the Internet has so firmly captured the collective attention of so many as has social media. Initially with MySpace and very quickly with the nearly universal adoption of Facebook by individuals, companies, and brands, social media continues to expand its reach and impact into our lives. This reach goes beyond friends and the online communities we are part of. It can very directly impact our professional lives.

This chapter explores that impact—both the positive and negative—and provides some guidance on how to leverage ...

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