Relentless, Commercially Focused, and Highly Confident

If you buy my mussel-shell ashtray, Mrs. Teetor, you won’t have to worry about ash getting ground into your rug.

—Chris Kuenne, age seven, Driver and Rosetta’s founder

One of us (Chris) will share a bit of his own entrepreneurial story: I’ve been an inveterate marketer since I first got the idea of painting the mussel shells I found along the shores of Lake Champlain and selling them as ashtrays door-to-door on Thompson’s Point, where generations of my family have spent summers. It was 1969, and I was seven years old.

I went up to Mrs. Teetor’s house. She smoked like a chimney. ...

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