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THE CRUSADER image

Audacious, Mission-Inspired, and Compassionate

I just felt that moms might want what I wanted—safe products for their babies, kids and homes.

—Jessica Alba, Crusader, the Honest Company

An actress and former model, Jessica Alba knows the importance of healthy home products on a very personal level.1 She has had asthma all her life and spent much of her childhood in and out of hospitals with various illnesses. When she was pregnant, she broke out in a rash after testing a baby detergent while getting ready for her first child. After researching other baby and home products, she realized how difficult it was to find nontoxic household ...

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