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Our book decodes what we believe is the central factor in building long-lasting businesses of significant scale—the personality of the builder. But every successful builder needs a crew—in fact, many crews, each with its own role, resources, and requirements. In building a physical structure, one crew might dig the foundation while others focus on framing, wiring, or plumbing. Still others assemble the financing package. Building a large-scale business structure is not fundamentally different. No business builder creates a successful, durable, and valuable enterprise alone. After all, there is no such word as “solopreneur.”

“Entre” is the mantra ...

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