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Built-In Social: Essential Social Marketing Practices for Every Small Business by Jeff Korhan

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Acknowledgments

Thank you to everyone who made this book possible. Since this is a business book, that includes everyone who I have worked with—and that has contributed in some way to my work. I would especially like to thank Steve Camp, Cynthia Fletcher, and Eric Tharp. It was a privilege working with you in the small business trenches.

Also, Seth Godin, Chris Brogan, Brian Clark, Brian Solis, Michael Stelzner, John Jantsch, Guy Kawasaki, Mari Smith, Deepak Chopra, Bill Dean, Chakrapani Ullal, Dan Sullivan, Zig Ziglar, Al Lautenslager, Kevin O’Connor, Patty Allen, Andrea Gold, and of course, Leslie and my parents.

Special thanks to Randall Craig, Marty Grunder, Linda Dessau, and Alison Korhan for reviewing chapters and providing ideas and fresh perspectives, and Bruce BecVar for your inspiring music.

And the team at Wiley—Lauren Murphy for supporting this project from start to finish, Christine Moore for pushing me to make it better, and Deborah Schindlar for bringing it home.

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