Built to Grow

Chapter 1The Fundamentals of Business Growth: Your AMR Strategy

Strategically, the primary purpose of a business is to Acquire, Maximize, and Retain the right customers. Everything that contributes to this is an investment; anything which doesn't, is a cost!

Because Built to Grow is focused on how to deliver accelerated, sustained, and profitable growth in your business, it makes perfect sense to launch straight into the fundamentals of business growth . . . and your AMR strategy. In this chapter, we're going to peel back the layers of the onion, get to the root of business growth and, using simple, practical ideas, give you insight into how you can deliver consistent, repeatable, predictable results in your business.

The First BIG Idea

Strategically, the primary purpose of a business is to Acquire, Maximize, and Retain the right customers. Everything that contributes to this is an investment; anything which doesn't, is a cost. Which activities in your business are an investment, and which are a cost?

Without customers, businesses don't exist. That's a simple fact which no business owner can dispute. The challenge is that most business owners, business leaders, and entrepreneurs over-engineer their business growth model, making it more complex than it needs to be. They introduce layers of management that stifle and delay decision-making. They create unnecessary systems, processes, and procedures that dilute the focus of their people from doing what they do best: Acquiring, ...