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Built to Grow by Royston Guest

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Introduction

If you asked a cross-section of business leaders, business owners, and entrepreneurs what their biggest business challenge is, I’m confident you’d hear the same recurring thought: growing their business in a sustainable, predictable, yet profitable way, quickly.

It’s a reality that most businesses never reach their full potential, always yearning for the thing that will catapult them into significance, but never really finding it. The simple reason is a mismatch between the lofty vision that guided their founders and eventual leaders, and the ability to turn that vision into anything practical.

Fixing that mismatch is one of the goals of Built to Grow.

The practical strategies of the Business Growth Transformation Framework®, detailed throughout this book, are precisely that: practical, tried, tested, and proven to be effective. As a result, Built to Grow has been a long time in development. Concepts within have been put through their paces in the real world laboratory of some of our most successful clients including large companies such as DHL, Virgin, Harrods, and Santander; mid-tier organizations, SMEs, and small/home businesses, all across a diverse range of sectors.

By reading this book, you’ll learn what business leaders, business owners, and entrepreneurs have done to ensure their greatness isn’t just a coincidence, but an act of purposeful design.

Why Built to Grow?

Building a great business rarely happens by accident. Businesses we admire most have been ...

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