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COACHING INNOVATION
HOW MIDLEVEL MANAGERS NURTURE THE SYSTEMS THAT MAKE INNOVATING POSSIBLE
Several years ago, I had the opportunity to train a group of executives from Allianz, the German financial giant, in innovation techniques at the Allianz Management Institute in Kempfenhausen, near Munich. It came at the request of Jan Carendi, an Argentina-born executive who was then a member of the board of Allianz. He had visited me at INSEAD’s campus in the suburbs of Paris to learn more about how to apply Blue Ocean Strategy to the process of innovating—a topic of special interest, because Allianz was then in the midst of creating a systematic approach to generating and implementing innovative ideas throughout its businesses. Carendi and I ended ...
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