8
SETTING THE AGENDA
HOW SENIOR LEADERS CAN FOCUS AN ENTIRE ORGANIZATION ON INNOVATING
Professional sports is one of the most competitive business arenas in the world. Not only are teams required to compete for victories on the gridiron, on the diamond, or in the arena, but they must also compete for “share of mind” among customers who are free to spend their hours and dollars on an ever-expanding array of other entertainment options.
In North America, the National Hockey League (NHL) faces some of the toughest business challenges in sports. A distant fourth among America’s “big four,” it trails the National Football League, Major League Baseball, and the National Basketball Association in terms of in-person attendance, television viewing, and ...
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