More praise for Built to Love

“The most intensive and thorough discussion I have ever seen explaining the strategies that can bring the added value of emotional pull to a product or service platform. In the automobile industry, the process of leveraging emotion has been perfected by car design over decades, and Boatwright and Cagan have formalized and condensed the essence of this successful approach into the type of ‘guidebook’ other industries have been waiting for.”

—Chris Bangle, former Chief Designer, BMW and Partner and Managing Director, Chris Bangle Associates, SRL

“By providing not only functional but emotional value, good product design can build brand loyalty and increase profit margins. With its analytical approach and fresh case ...

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