Bulleit Proof

Book description

The compelling story of how one man took a 150-year-old family recipe and disrupted the entire liquor industry one sip, one bottle, one handshake at a time

Tom Bulleit stood on a stage before a thousand people inside a tent the size of a big-top. It was both his thirtieth wedding anniversary and his birthday. But there was another thing to celebrate: the dedication of the new Bulleit Distillery in Shelbyville, Kentucky. His great-great-grandfather, Augustus, created his first batch of Bulleit Bourbon around 1830. A century and a half later, Tom fulfilled his lifelong dream, revived the old family bourbon recipe, and started Bulleit Distilling Company. Eventually, Tom was named a member of the Honorable Order of Kentucky Colonels, and elected to the Kentucky Bourbon Hall of Fame. Thinking back on all his achievements, Tom was overcome by a wave of emotion. He looked into the sea of faces and said, “I don't believe our lives are told in years. . . or months. . . or weeks. I believe we live our lives in moments."

Tom’s book Bulleit Proof is just that—a life told in moments. Moments of joy, triumph, hardship, persistence, and success. His is a story of survival: in war, in business, in life. Tom faced death twice: in a foxhole and in a cancer ward. In Bulleit Proof, Tom reveals all, pulls no punches, and lets you into his heart. In this book, you will:

  • Share Tom’s personal story, including his loves, losses, and struggles
  • Learn the history of one of America’s most beloved and awarded brands
  • Draw inspiration from the persistence and dedication Tom has shown throughout his life
  • Explore how Bulleit Bourbon changed the liquor industry forever

Bulleit Proof is a fast-paced page-turner—not only for fans of Bulleit Bourbon and admirers of Tom, but for anyone who loves an emotional, hilarious, inspirational, and deeply honest story.

Table of contents

  1. Cover
  2. Be Proactive: (Problems Do Not Resolve Themselves)
    1. 1: One Sip
  3. Presume Nothing: (“No, This Gun Isn't Loaded”) (“No, This Gun Isn't Loaded”)
    1. 2: The Promise
  4. Be Prepared: (Embrace the Wisdom of the Boy Scouts)
    1. 3: War
  5. If It Doesn't Seem Right, It Probably Isn't: (Trust Your Gut)
    1. 4: The Start-Up
  6. 20/40/60: (At 20, You Worry Yourself Sick About What People Think of You. At 40, You Say, “The Hell with ’Em.” At 60, You Realize They Were Not Thinking About You.) (At 20, You Worry Yourself Sick About What People Think of You. At 40, You Say, “The Hell with ’Em.” At 60, You Realize They Were Not Thinking About You.)
    1. 5: My Old Soldier
  7. Go All In: (Without Commitment and Passion—Which Are Infectious— (Without Commitment and Passion—Which Are Infectious—It Won't Happen)
    1. 6: Family Business
  8. Be Afraid: (Today May Be the Day It All Turns to Shit)
    1. 7: Steambath
  9. “No battle was ever won by spectators.”: —John Le Carré”: —John Le Carré
    1. 8: Maniacal Patience
  10. Be Result Oriented: (Nothing Was Built by Performing Tasks)
    1. 9: The New Frontier
  11. Find Humility Before It Finds You: (Life Is Coming to Get Us All)
    1. 10: The 12 Apostles
  12. Plan Ahead: (If You're in the Far‐Left Lane and You Need to Exit Right in 500 Feet, You May Arrive in the Afterlife Instead of Altoona) (If You're in the Far‐Left Lane and You Need to Exit Right in 500 Feet, You May Arrive in the Afterlife Instead of Altoona)
    1. 11: Bourbon in My Blood
  13. No News Is Not Good News: (Things Are Just Getting Worse)
    1. 12: “It Was the Drugs, Tom”
  14. Follow the Money: (You Will Find the Answers to Life's Questions Along and at the End of the Money Trail)
    1. 13: Revolver
  15. Know the Facts: (There Are Such Things and to Know Them Is Power)
    1. 14: Vows
  16. Focus on the Task at Hand: (If You Don't Complete What You're Doing Right Now, Nothing Comes Next)
    1. 15: Finally
  17. Bulleit Points
  18. Acknowledgments
  19. About the Author
  20. Index
  21. Supplemental Images
  22. End User License Agreement

Product information

  • Title: Bulleit Proof
  • Author(s): Tom Bulleit, Alan Eisenstock
  • Release date: April 2020
  • Publisher(s): Wiley
  • ISBN: 9781119597735