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ReseaRching inTuiTion
A Curious Passion
EUGENE SADLERSMITH
Surrey Business School
University of Surrey
1.1 Introduction
“Big Data” is big news; it’s heralded by some as the “new oil.”
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So, in
a world where computer-based processing applications enable tech-
nologists to capture, curate, manage, and process unimaginably large
amounts of hard data is there any place for human judgment? e
Big Data hype suggests not: Analysis of petabytes of data will allow
us to say “correlation is enough” without the need for causal models
let alone human judgment and the Big Data future promises simula-
tions of the brain and nervous system and new entities that ...