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Bursting the Big Data Bubble
book

Bursting the Big Data Bubble

by Jay Liebowitz
July 2014
Beginner to intermediate content levelBeginner to intermediate
351 pages
9h
English
Auerbach Publications
Content preview from Bursting the Big Data Bubble
59
4
heuRisTic, inTuiTion,
oR impulse
How to Tell the Difference and
Why It Is Important to Decision Makers
JAMES HOWARD
Graduate School
University of Maryland University College
4.1 Introduction
e purpose of this chapter is to summarize and integrate what
weknow about intuition, heuristics, and impulses and help clarify
their role in decision making. is has an important relationship with
forward-looking research, because these drivers of decisions have both
a conscious and unconscious source. Decision making as a field of
study has been popular since the mid-1940s; however, opportunities
exist to integrate these efforts into a more holistic framework.
Forexample, Howard (2012) performed a meta-analysis associated
with the accumulation of fina
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Publisher Resources

ISBN: 9781482228854