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Bursting the Big Data Bubble
book

Bursting the Big Data Bubble

by Jay Liebowitz
July 2014
Beginner to intermediate content levelBeginner to intermediate
351 pages
9h
English
Auerbach Publications
Content preview from Bursting the Big Data Bubble
64
James hoWard
proposing a transcendent model for financial decision making, where
the total cognitive capacity of an individual consists of a conscious and
an unconscious component. It is an interactive model where each com-
ponent has its own coefficient signifying the relative importance of the
conscious and unconscious in this interactive relationship. Given the
differences between individual cognitive capacities, each person would
have her own unique values to solve the model. Finding ways to test
this model is one of the challenges for future researchers. e tran-
scendental model bears a close resemblance to Kahneman’s System 1
and System 2 model, where System 1 includes the unconscious com-
ponent with no capacity constraint. Exploring t ...
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Publisher Resources

ISBN: 9781482228854