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Bursting the Big Data Bubble
book

Bursting the Big Data Bubble

by Jay Liebowitz
July 2014
Beginner to intermediate content levelBeginner to intermediate
351 pages
9h
English
Auerbach Publications
Content preview from Bursting the Big Data Bubble
73
5
making eFFecTive
decisions By inTegRaTing
Interaction of Reason and Intuition
JAANA WOICESHYN
Haskayne School of Business
University of Calgary
5.1 Introduction
Imagine a CEO of a public company contemplating a complex decision,
such as whether to move some of his company’s operations to a low
labor cost country, whether to develop a new product for a new market,
orwhether to establish an overseas sales office in an emerging market for
his company. e particular CEO we observe here heads a mid-sized oil
company that operates primarily in the Western Canadian Sedimentary
Basin where production rates are declining rapidly.
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Publisher Resources

ISBN: 9781482228854