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6
inTuiTion
A Decision Aid in Academe
LISA A. BURKESMALLEY
College of Business
University of Tennessee at Chattanooga
6.1 Introduction
is chapter is about several cases in which I have invoked intuition
in decisions within the academic context as a college-level instruc-
tor and unit department head. e case examples span across the
research-based categories of when intuition is more appropriately
used (Burkeand Miller, 1999), including: (a) explicit cues are lacking;
(b)precedents for action are absent; (c) time is of the essence; and
(d)rational analyses need to be checked.
In the intuition literature, one point of agreement is that the
cognitive element of intuitive decision making stems largely from
distilled experience (Agor, 1989; Burke ...