Skip to Main Content
Bursting the Big Data Bubble
book

Bursting the Big Data Bubble

by Jay Liebowitz
July 2014
Beginner to intermediate content levelBeginner to intermediate
351 pages
9h
English
Auerbach Publications
Content preview from Bursting the Big Data Bubble
114
eriC J. mCnulty et al.
Although one no longer needs to fear prehistoric predators, the
amygdala hijack is embedded in brain function. is is evident when
people under stress say and do things they later regret. Rock (2009)
has cited research that demonstrated that negative social interactions
are processed by the brain similarly to physical pain. When one is
excluded from a group, one will experience a descent “to the base-
ment.” e same reaction occurs when one’s boss issues a stern and
unexpected call to come to her office. An explosion or other loud
noise can trigger the triple-F response. Once one becomes aware of
the basement phenomenon, one recognizes that it occurs regularly.
Itbecomes aknownknown.
In order to engage in analytica ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Commercial Data Mining

Commercial Data Mining

David Nettleton
The Extra Mile

The Extra Mile

Mr. David MacLeod, Prof. Chris Brady

Publisher Resources

ISBN: 9781482228854