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20
coping in a Big daTa
enviRonmenT
Analytics and Alignment with
Organizational Change and Learning
DAVID HARPER
Applied Physics Laboratory
Johns Hopkins University
RAMESH MENON
IBM Corporation
20.1 Introduction
is chapter makes the argument that upon careful examination we
will discover that Big Data may best be conceived as a return to the
two core principles of organizational learning and organizational
change. A related argument asserts that while organizations have
Contents
20.1 Introduction 243
20.1.1 What Is Missing from the Big Data Discussion? 244
20.1.2 Overview of Big Data 244
20.2 Big Data as Competitive Edge 246
20.2.1 What Is Organizational Learning? 249
20.2.2 It May Be All about Culture 251
20.2.3 Linking Organizational Subcu ...