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CoPing in a big data environment
as follows: the executive subculture could be interpreted as the chief
operating and chief information officers, the engineer subculture
could be interpreted as the technical analysts who are charged with
developing the complex algorithms, and the operator subculture could
be interpreted as the owners of the business data.
20.3.1 What Is Each Subculture’s Perspective?
How should change leaders communicate technology change in orga-
nizations? In order to communicate among these subcultures, it is
important to modify the message at each cultural boundary (Schein,
1996). Schein’s advice bodes well for the success of any change pro-
gram because of the recognition that the change model affects all
levels of the orga ...