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Bursting the Big Data Bubble
book

Bursting the Big Data Bubble

by Jay Liebowitz
July 2014
Beginner to intermediate content levelBeginner to intermediate
351 pages
9h
English
Auerbach Publications
Content preview from Bursting the Big Data Bubble
279
23
decision making
Intuitive, Evidence, or Hybrid Approach?
MICHELLE MASON
American Society for Quality (ASQ)
23.1 Introduction
How do we make decisions? Is decision making abstract and based
on illogicalities that have a subjective correlation? Are they based on
factual evidence that lead to more informed and systematic results?
Isthere a hybrid approach of coalescing instinct and “gut” feelings
with data and tools to inform judgment?
ere is an assortment of scientific studies on how decisions are
actually made, however, answers to these questions could take leaders
in a variety of directions leading to variable results. What we know is
that decisions are a part of our everyday lives, professional and per-
sonal. e decisions we make, large a ...
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Publisher Resources

ISBN: 9781482228854