2

Do You Know What Your Customers Value?

The problem versus the solutionCustomer segmentsPrioritiesValue propositionsTalking to the customersImpact of the solutionThe moving target

Here’s the situation: You work for Gotham Office Furniture, which has been in existence for several years. It sells office furniture and fittings, a lot of it via the web. It also has showrooms in most of the major cities.

Several of the top managers at Gotham have noticed the growing trend of people to work from home. Some people work from home because their company has agreed that they need not be in the office for some or all of the week. Others run their own business from home. And sometimes it is simply convenient to have an office in the home ...

Get Business Analysis Agility: Solve the Real Problem, Deliver Real Value, First Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.