1BUSINESS STRATEGY AND OBJECTIVES
INTRODUCTION
The development of business analysis as a professional discipline has extended the role and responsibilities of the business analyst (BA). Increasingly, BAs are engaged at an early point. They investigate ideas and problems, formulate options for a way forward and produce business cases setting out their conclusions and recommendations. As a result, the responsibility for advising organisations on effective courses of action lies with BAs, and their work precedes that of the project manager.
The early engagement of BAs also places a critical responsibility upon them – the need to ensure that all business changes are in line with the mission, objectives and strategy of the organisation. This business ...
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