Business Analysis - Third edition

3       STRATEGY ANALYSIS

Donald Yeates

INTRODUCTION

This chapter is about four aspects of strategy analysis:

• understanding what strategy is and why it is important, the assumption being that strategy is important;
• exploring some ideas about how strategy is developed;
• implementing strategy;
• working out what all of this means for business analysts.

There is no intention to try to turn you into strategic planners but instead to enable you to understand the process of strategy development, be comfortable with the tools that managers use and be able to use them yourself as you explore how new or different information systems could push forward the activities of the organisation that employs you.

THE CONTEXT FOR STRATEGY

Why do organisations bother ...