6      STAKEHOLDER ANALYSIS AND MANAGEMENT

James Cadle

INTRODUCTION

Effective stakeholder management is absolutely crucial to the success of any business analysis project. Knowing who the stakeholders are, and understanding what it is they expect from the project and delivered solution, is vital if they are to remain involved and supportive of the undertaking. One of the major reasons why business analysis projects do not succeed – or do not succeed fully – is poor stakeholder management. The project team does not recognise the importance, or even the existence, of a key stakeholder and they find that their plans are constantly frustrated. On the other hand, if the right stakeholders are identified and managed properly, most obstacles can be ...

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