1 INTRODUCTION: THE NEED FOR BUSINESS ANALYSIS
Organisations today exist in a fast-paced and ever-changing business environment. Competition is fierce, and customers are increasingly able to access seemingly limitless information about a wide range of alternative products and services. Traditional business models have been disrupted by the innovative use of new technology, new multi-sided markets have emerged to match up buyers and sellers, and consumer expectations are continually raised. For example, in the 1980s and early 1990s, a mail-order retailer’s commitment to delivering goods within 28 days may have been sufficient; today, organisations are moving towards same-day delivery. Twenty years ago, patients would predominantly rely on the ...
Get Business Analyst now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.