Contents-at-a-Glance
PART I: What Are Business Analytics
Chapter 1: What Are Business Analytics?
PART II: Why Are Business Analytics Important
Chapter 2: Why Are Business Analytics Important?
Chapter 3: What Resource Considerations Are Important to Support Business Analytics?
PART III: How Can Business Analytics Be Applied
Chapter 4: How Do We Align Resources to Support Business Analytics within an Organization?
Chapter 5: What Are Descriptive Analytics?
Chapter 6: What Are Predictive Analytics?
Chapter 7: What Are Prescriptive Analytics?
Chapter 8: A Final Case Study Illustration
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