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Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How
book

Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How

by Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey
October 2014
Beginner content levelBeginner
352 pages
8h 26m
English
Pearson
Content preview from Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How

8. A Final Business Analytics Case Problem

Chapter objectives:

• Provide a capstone business analytics (BA) overview within a case study problem.

• Show the step-wise connections of the descriptive, predictive, and prescriptive steps in the BA process.

8.1 Introduction

In Parts I, “What Is Business Analytics?” and II, “Why Is Business Analytics Important?” (Chapters 1 through 3), this book explained what BA is about and why it is important to business organization decision-making. In Part III, “How Can Business Analytics Be Applied?” (Chapters 4 through 7), we explained and illustrated how BA can be applied using a variety of concepts and methodologies. Completing Part III, we seek in this chapter a closing illustration of how the BA process ...

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Publisher Resources

ISBN: 9780133989588Purchase book