Analysis is, arguably, the most important process underlying how decision makers make sense of their competitive and strategic environment. For analysis to achieve its aims and potential, analysts must be cognizant of this and appreciate how they can best contribute to meeting the organization's needs.
In this chapter, we explore the analysis step that is part of the larger intelligence process, as illustrated in Figure 2.1.
Figure 2.1 Analysis as a function of the larger intelligence project cycle
It is difficult to master the task of performing business and competitive analysis (BCA). Few actually can do it well ...