3. Avoiding Analysis Pitfalls by Developing Analytical Fitness

This chapter illustrates the common barriers or obstacles to business and competitive analysis (BCA) effectiveness in contemporary enterprises and provides a new model for sustaining analytical excellence called “analytical fitness.” Analysis of failure is an elusive concept, and research of analysts about their understanding and experiences of these terms have produced little, if any, consensus.1 We, the book’s authors, are typically uncomfortable when we hear analysts or their clients claim that, “I’ll know it when I see it.”

It hardly needs to be said that organizations and managers can learn from failures. But for this to happen, individuals must thoughtfully talk about and examine ...

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