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Business and Competitive Analysis: Effective Application of New and Classic Methods, Second Edition by Babette E. Bensoussan, Craig S. Fleisher

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12. Critical Success Factors Analysis

Identifying Critical Success Factors (CSFs) is a valuable and necessary part of strategy development. “Critical success factors are the few things that must go well to ensure success for a manager or an organization and, therefore, they represent those managerial or firm areas that must be given special and continual attention to bring about high performance.”1 The CSFs concept emphasizes the importance of ongoing industry monitoring. The CSFs method helps the analyst identify the key factors that have to be performed well in order to achieve a superior level of competitive performance in an industry.

Background

Although the CSFs concept apparently stems from military psychologist John Flannagan’s “Critical ...

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