25. Strategic Relationship Analysis
Strategic Relationship Analysis (SRA) involves the study of strategic interfirm relationships to determine their present and potential future competitive impacts. Strategic relationships (SRs) are found in the form of alliances, consortia, joint ventures (JVs), networks, and partnerships. They are all cooperative arrangements in which the partners are bound together to achieve a common, competitive purpose or undertake a specific task. The parties share an agreed-upon level of benefits, competencies, resources, risks, and responsibilities.
Strategic relationships, which have been around seemingly forever, came to the attention of and were heavily studied by international business scholars in the ...