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Business and Competitive Analysis: Effective Application of New and Classic Methods, Second Edition by Babette E. Bensoussan, Craig S. Fleisher

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Praise for the Second Edition of Business and Competitive Analysis

“Business and Competitive Analysis should be part of every CI practitioner’s professional library. The methods presented provide valuable guidance to all levels, from novice to expert. The latest edition contains key updates, including new methods, updated case studies and applications, and a guide to help analysts choose the proper method from among the many presented in the text.”

Timothy J. Kindler, Associate Director, Competitive Intelligence, Ernst & Young LLP and Former SCIP President

“Craig Fleisher and Babette Bensoussan’s second edition of the best-selling Business and Competitive Analysis raises the bar once again in the definitive ‘how to’ must-have texts for any business ...

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