O'Reilly logo

Business and Competitive Analysis: Effective Application of New and Classic Methods, Second Edition by Babette E. Bensoussan, Craig S. Fleisher

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Acknowledgments

I, Craig Fleisher, want to express my gratitude and thanks to a number of friends and colleagues without whose help this second edition of B&CA could not be written. Mega-thanks go out again to my co-author Babette Bensoussan, who has worked alongside me for nearly 20 years in developing the ideas behind our analysis books. Second, a heaping dose of thanks goes out to Dr. Sheila Wright, my long-time research colleague and former SCIP Board member who for many years led the intelligence program efforts while researching and teaching competitive intelligence and marketing courses at Leicester Business School (De Montfort University, UK). She was a magnificent and timely help in polishing Section 1, as well as being a particularly ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required