Business and Competitive Analysis: Effective Application of New and Classic Methods, Second Edition

Preface

This is a book about how individuals in organizations can turn data and information into insights that decision makers cannot, and will not, ignore. This book uniquely provides its readers with 24 demonstrated and commonly applied methods for helping generate actionable recommendations for decision makers, as well as a handful of detailed chapters that address the process of business and competitive analysis itself.

Given the priority of competitiveness in firms today, business managers need to have a benchmark defining what business and competitive analysis is and how it works. More importantly, they need to be able to convert the wealth of available data and information into a valuable form for decision-making and subsequent actions. ...