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Introduction to Business Anthropology
Business anthropology offers a fresh and urgent way for businesses to operate, create and design new products and services. While it stems from mainstream academic anthropology, it promises exciting new directions for students and practitioners seeking a career in one or more of the fields of technology, finance and banking, healthcare services and medicine, user experience, design and product development, data science, marketing and advertising, corporate business, workplace culture and organizational change, law, and engineering, among other fields. Most importantly, it uses anthropological theories and methods to identify and solve real business and social challenges. ...
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