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Business Beyond the Box: Applying Your Mind for Breakthrough Results by John O'keeffe

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5 Using Creative Thinking

Creativity, I fear, is a void in many of our organizations. Widespread dissatisfaction among executives over the degree of innovation and creativity in their companies is more common these days than the grey flannel suit.

Robert Galvin, Motorola

Using creative thinking rather than logic alone is the third essential strategy in triΔngular thinking. It is an essential partner to picturing a step-change and building knowhow if you want to achieve breakthrough results. Just like removing one of the three key essentials of fire (fuel, oxygen and heat) will put the fire out, so trying to get breakthrough results without creative thinking simply will not work.

For example, just applying logic to the knowhow you’ve built won’t ...

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