9Mastering the Mundane

Can Business Brilliance be learned? Is it a talent that some are born with or does it rely mainly on a set of habits, practices, and techniques that motivated individuals can adopt as their own?

Academic researchers studying entrepreneurship—the highest form of Business Brilliance—have long struggled with this question.

Russ Prince himself is not so sure. As a coach to some of the world’s wealthiest families, he knows that having a knack for Business Brilliance is essential. But he also knows from his own coaching that many of the skills for Business Brilliance can be learned, or at least enhanced, through study and practice.

Part of the confusion stems from the fact that so many successful entrepreneurs have demonstrated ...

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