© Robert D. Brown III 2018
Robert D. Brown IIIBusiness Case Analysis with Rhttps://doi.org/10.1007/978-1-4842-3495-2_12

12. Kinds of Biases

Robert D. Brown III1 
Cumming, Georgia, USA
The field of behavioral economics has catalogued more than 100 biases and heuristics that can obstruct clear thinking or produce cognitive illusions that can lead us to misperceive the world as it really is. Rather than produce an exhaustive list here, I provide a short list of the most important ones I seem to encounter most frequently.
  • Anchoring : Using the first “best guess” as a starting point for subsequent estimating.

  • Availability : Recalling values that are memorable, easily accessible, recent, or extreme.

  • Bandwagon bias or groupthink

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